Ledo is recording a significant increase in sales of its products during these days with high temperatures
Hrvoje Kraljević, CEO of Ledo said: "This market record that Ledo achieved was the result of improving efficiency of procurement, production, logistics, distribution and also of development and sales of innovative products that were supported by strong marketing communications. We are very pleased to see that our customers have recognized the quality of our products which resulted in this increase of demand and sales. Ledo delivers about 18 million liters of ice cream to the Croatian market annually, and 69% of it is during the summer months. Fruity and watery ice creams are most popular at times of high temperatures."
Agrokor's company Ledo achieved its historically highest sales results in the first three weeks of July, even though the summer tourist season has just begun.